On this episode of On the Front Line: The Safety, Learning & Operations Podcast, Dr. Gina Anderson, speaks with David Price, Executive Vice Chairman of United Petroleum Transports — a 60-year-old, family-founded company that grew from one truck and a bold idea to nearly 900 trucks and 1,500 associates operating across the U.S. and beyond.
David shares what it means to lead with flat hierarchy, why safety isn’t a competitive advantage in tanker trucking, and how innovation in a decades-old industry moves slowly but powerfully. He also opens up about legacy, what it means to carry a family business forward. He talks about why people are the next great challenge in trucking and not technology.
If you’ve ever wondered how real leadership gets built in a high-stakes, high-risk industry, this episode is for you!
What You’ll Learn in This Episode:
Why frontline workers are the engine, and leaders are just steering wheel How United Petroleum Transports built a culture of trust
Where is fuel hauling innovation is heading
Why legacy isn’t something you plan
Connect with David on LinkedIn, https://www.linkedin.com/in/david-price-95863a59/
Want to learn more about David's work? Check out the United Petroleum Transports website, https://www.drive4upt.com/
Check out the Luma Brighter Learning website, https://lumabrighterlearning.com/
Think you'd be a great guest on the show? Apply, https://www.learningwithgina.com/otfl-guest/
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Legacy, Leadership & the Long Haul: Building Culture from the Cab to the C-Suite with David Price
Dr. Gina Anderson February 27, 2026 1:20 pm